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The current consumer marketplace is one where we are bombarded with choices. Whether it be mobile phones, cars, internet providers or even baked beans, there is always numerous options to choose from. With the advent of affiliate marketing and the increased competition within the online community, many marketers have started to find it difficult to sell their generic' products. This is where the concept of niche marketing has developed.
Can you really get rich quick?
After reading a post on Reduce to Common Sense, I was inspired to write my own piece on The Apprentice (UK style). With the news series starting and another bunch of hopefuls setting their sights on working for Sir Alan Sugar, what are we to expect this time around?
David Beckham is a man who has everything. He is idolised by men for his athletic prowess and by women for his devilish good looks. Of course, many athletes over the years have tried to improve their status by throwing in the glamour card but I can't remember one who has done it to the extent of Beckham. When a female fan is willing to lick every toilet seat in a hotel in the hope that she gets a taste' of her idol you know that you've done alright. Well, David was there by 2004.
me as if they are a God. There's only one Marc Steel, only one Marc Steel.' However, behind any top side there is a world class goalkeeper. If you don't concede, you can't lose and the goalkeeper, the last line of defence can more often than not, be the match winner. So what does it take to become a great goalkeeper?
Why the English Premier League is so popular is really a bit of a mystery. For those living in the country, ticket and merchandise prices are so excessive that only a minority can get to the games and actually afford to enjoy themselves while there. The number of foreigners in the league is so huge that if this was any other professional there would be instant condemnation. The same three or fours clubs tend to win everything and the lack of respect shown towards officials week in week out is anything but impressive. 
The English Premiership; a place where mediocre soccer players income tax amounts to more than Average Joe earns in a year. Salaries in the Premiership have spiralled out of control in recent years, following a saga of TV deals with different channels battling for the rights to show live games. English football has never been richer than it is today and the injection of money has led to many salary ceilings being broken and contracts being renewed as clubs strive to hang on to their demanding players.
A number of great players have been lucky enough to play for the England national team. It is quite unfortunate that some of the best players did not find their way to fame like those of the present day due to the lack of mass media that has only developed fully in the last few decades.
To paraphrase Sir Winston Churchill, never have so many watched TV with so little good to say about it. This is the essence of the success of reality TV, it survives because of the sheer contempt that its audience have for it. How many times have you found yourself watching Big Brother or The Bachelorette whilst quizzing yourself on why you are watching such rubbish? It makes us feel tasteless, dirty and cheap and if it didn't I'm sure that we wouldn't bother watching it. People are just totally gripped by misanthropy, the ridiculous and the cruel to an extent where they just can't divorce themselves from it.
Supernanny goes quite a way to giving proof to the old clich that children should come with instructions. Each week, British nanny Jo Frost arrives on the doorstep of a totally dysfunctional household and teaches the parents what to do. Her job is to observe, find the problems, give the solutions and then let the parents of the leash to practice what she has preached. After a couple of days she goes back to the family and tells them the results which are usually quite positive. Just imagine a world of no more kiddie tantrums!
With the plethora of Reality TV shows taking over our television screens, the majority of the viewing public are attempting to get their own fifteen minutes of fame. They are certainly not high art but they're cheap to make and people keep tuning in to see if someone has devised a new way to challenge and humiliate the contestants.
document and an electronically managed system can eliminate the need for this replication. Take real estate for example where it is often the case that the legal, lease administration and accounting departments will all require a copy of an identical file. This leads to three departments with three totally different filing systems. If an amendment needs to be made, each department will have to be informed so that they can update the requisite document. By scanning the documents and making them available electronically, besides saving space, they become available to everyone who needs them without creating several copies.
It's surprising how many people are petrified at the thought of having to start a conversation. All they can think of is that point of social rejection which is always a possibility when attempting to begin some kind of dialogue. However, as we are all aware, these sort of skills are vital for you to get through life at both a personal and professional level so something needs to be done to conquer those innate fears.
In the modern world, everybody is looking for that chance, the golden goose if you will to lift them from obscurity and into the limelight. All it’s going to take is that one idea to lift you from a nobody to a somebody no matter what profession you are in. Just look at the creator of Facebook who at the age of just 23 has made it into the world Rich List for the first time in 2008. However, it’s all well and good finding that elusive idea but how on earth do you go about protecting it from predators in a dog-eat-dog world?
Over the past few years, Tesco have headed a supermarket revolution. The chain of stores has got to a point where they are almost the central attraction in many small towns across the country. You want to post a letter, buy new clothes, get a DVD player, get new hardware or ah yes, buy groceries, Tesco have it all. There is no need to go anywhere else. They even deliver to your door! Tesco are slowly but surely taking over the UK. 
Mr Smith walks into his local supermarket with his wifes' shopping list. He looks down it and notices 'Neutrogena' so goes to try and find it for her. There are various Neutrogena products on the shelf, each with similarly coloured packaging and no way to tell the difference between any of them apart from something called 'Beta Hydroxy' which of course he had no idea what it was. The only difference between the products was the price, so naturally Mr Smith chose the cheaper option.
So, it has been suggested that turning 40 is the new 30. What exactly does this mean? Are we going to see Club 18-30 holidays replaced by Club 28-40? In which case is 30 also the new 20? What it means is that where once turning 30 was where we looked and pondered at our lives and set aside all the childish things that we do, we can now do when we are 40. Fantastic. The most irresponsibly fortunate in Western society have managed to prolong their apparent immaturity for a further ten years and suffer even more monumentously when hitting their half century!
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he was correct for the context in which he intended to say it. He received a great amount of flack for his comments that The Beatles are 'more popular than Jesus now' mainly because they were quoted out of context in a US Teen Magazine. People reacted by both burning Lennon's albums and to a greater extreme, sending him death threats.
life. Dave enjoys sports and likes to keep himself healthy but does occasionally indulge himself with a drop if light beer at his favourite bar every so often. He gets to the bar on what is usually a busy Friday night and notices that the usual smell of stale smoke seems to have gone. Ah, yes its non-smoking here now, hasn't that smoking ban worked wonders? Dave looks around to find his mates and goes to sit with them. Shouldn't be too hard, it looks quite empty, I suppose its still quite early though.
You are the perfect candidate. An honours degree at the top University in the country, a decent work history and solid references. So why then did you not get through the first round of interviews? Did you say something wrong? More importantly what did you do wrong?
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It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct mailing is dead simply are not implementing their campaign efficiently.
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"Save me, save me Robin" shouted Maid Marion as she was held captive by the evil Sheriff of Nottingham. Without a second of thought Robin Hood leapt over the castle walls, no worry for his own life to save the one he loved. After an epic battle with the Sheriff, Maid Marion was safe. "Come on Marion, jump on my horse and I'll take you home," said a relieved Robin. "Do you think I'm totally incapable of anything, I'll get a cab thank you very much!" said an angry Marion at Robin's outrageous offer.The older Zombie movies such as Dawn of the Dead, Night of the Living Dead and Day of the Dead all featured slow zombies. The rotting flesh, stiff joints and probable lack of limbs naturally makes them slower. However, what about a recently turned zombie? Surely they don't instantly turn into this clumsy reck of an ex-human being? A freshly turned Zombie sprinting past the old decrepit Zombie is far more fun and to me makes far more sense. I can't understand how somebody can be scared of a Zombie walking towards them at a snail's pace, why can't they just run away? Ok, so Zombie movies aren't supposed to be realistic but I would like to see some sort of feasability.
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In the beginning there was no technology but man was able to survive. Unfortunately though, man got a little fed up with walking across the lands for miles so started to use a donkey. That was much easier. Some of them even tried using camels. Man had a problem when he came to a river though as donkey's don't like swimming so he built himself a boat out of wood. Of course, this was too small to go across oceans so man started to develop ships so he could travel. Unfortunately, when he got to the other side of the Atlantic, the donkey's and camel's had died as they do so were no good. Man invented the car, all he had to do was sit there and let the wheels do the work. Brilliant. He looked cool in his car while the others were still riding donkeys. Driving in style started to get a bit slow though so man wanted to fly. The aeroplane came. What he had was never enough and man got greedy. Soon man built buildings, phones and bombs just to be safe.
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As I completed my game of Doom I went out into the garden to grab a breath of fresh air, delighted that I had finally done it. I don't know if it had made me a more aggressive person but as a went into the shed, grabbed my raygun and begun my journey to distant planets to slay those evil mutants I thought that I could have become slightly deluded. It just happens all the time.
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When I was travelling through the dark and deep parts of Eastern Asia I stumbled across the answer to what is the most famous name in the world.
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Saintes-Maries-de-la-Mer, the 'Saint Marys of the Sea,' is a small fishing village located on the South Central coast of Mediterranean France in the Camargue region of Bouches-du-Rhone. Lying around 45km from Arles, this overgrown village and tourist resort has a population of around 2,000 and acts as a port on the Petit Rhone. The Camargue in general and Saintes-Maries-de-la-Mer in particular are associated with the Roma (Gypsies, French Gitans).
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Before I travelled down under, I knew very little about New Zealand. I knew it was there but beyond that, my knowledge was rather minimal besides some crazy dance that the rugby team do before a match. I didn't know why my travelling buddy had booked for us to stay in the country for 2 months
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I used to hate it when I went to open the front door only to find a man with a gleaming smile, clutching a clipboard and all ready to venture off into his pitch. Even though the product may well have been something I possibly wanted, I still wasn't prepared to listen to his carry-on. The door would generally be slammed with minutes, or seconds most probably. I'm pretty sure this is the case with most people. However, my perceptions changed since, in one of my many temporary employments, became a door to door salesman.
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There is possibly no simpler way to store data than on a database and Microsoft Access gives an excellent interface to hold, manipulate and analyse your data. It is a common misbelief that creating a database is something which is difficult to do but this is not the case. Here are a few tips to get started.
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A job interview gives the first insight to a potential employer of a candidates attitude and integrity towards their work. If you feel the need to re-schedule an interview you will be going in there with a point to prove from the outset and find yourself a step behind the other applicants. Naturally, there are some occurances, 'life or feath' situations so to speak that cannot be helped but even in these circumstances, an employer is unlikely to look kindly on re-scheduling. The question really is what is the best way to go about it?
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Word of mouth is potentially the best form of marketing for a business and best of all, is probably the most cost effective! Also known as viral marketing, word of mouth lets your customers do the promotion for you which is the best recommendation that anyone can get. However, it doesn't just happen on its own. The company itself must attempt to influence word of mouth marketing with high impact customer service that achieves that 'wow' factor.
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In the United States at present, the top fifth of the population receives in excess of 50% of the nation's annual income. In contrast the bottom fifth takes home somewhere around 3.5%. Is it just me or is this disparity edging somewhere near to that of a Third World Country? To add to this, the income levels for the top percent are continuing to rise and still declining for the bottom percent. Surely this is quite a serious problem for the United States?
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In the South of France lies the historical city of Arles, famed for its links to Vincent Van Gogh. This is where Van Gogh painted almost 200 of his pictures including the famous 'Sunflowers.' However, although the memory of Mr Van Gogh is still very prevalent in the city, there is so much more to appreciate about the place. Arles boast a fabulous concoction of French and Spanish flavours with a huge portion of history and a wealth of diverse and energetic people.
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Recent guidelines have suggested that nurses should have the authority to decide whether a not to resuscitate a patient. Up to 2007 in the UK, only GP's and consultants have been permitted to make such important decisions but The Patients Association has come to the decision that nurses are far better placed to make such a judgment. So, should nurses decide?
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The drug problems of celebrities such as Amy Winehouse and Pete Doherty are continually talked about in the press but yet they continue to win prestigious awards. British athlete Dwain Chambers has been allowed to compete in the upcoming World Indoor Championships despite being previously banned for illegal substances. What sort of message is this sending to our children? 'Don't worry about drugs, you'll still be a winner.'
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Starting a relationship, telling someone that you love them, cancelling arrangements, breaking up with a girlfriend; a set of incredibly difficult scenarios which can now be avoided thanks to the wonderful development of the mobile phone!
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From the time London was awarded the 2012 Olympic Games in July 2005, the impact on the construction trade has been a point of speculation for many pundits. Since 2002, the UK construction industry has reported buoyant conditions with some large housing and office projects managing to catapult the total value of the market up by some 15%. It is certainly an industry that is still on the rise so why are so many construction economists fearing the worst when it comes to the Olympic Games? One concern is that the project has been blown completely out of proportion with regard to the amount of work that is actually available. Various figures have been speculated but how accurate are they really. In a report by the CITB Construction skills, who are conducting a huge analysis into the Olympic impact on construction, it is estimated that the Olympic workforce will peak at around 7,500. The report shows that the industry has taken in somewhere between 20 and 40 times the this amount of workers from Eastern Europe in less time than it will take to build the Olympics! Does 7,500 workers constitute a substantial impact in an industry that currently employs over 2 million people and is already creating work at a higher rate than that predicted for the Olympic Games? In the grand scheme of things, are the Olympic Games really such a huge project? Would much of the planned work go ahead anyway even if London were not hosting the Olympics, like Stratford City for example?
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In February 2008, the Pakistani government ordered the video sharing site YouTube to be taken out of service for containing un-Islamic material. There was a two hour outage of the site which was apparently caused by 'erroneous Internet protocols' sourced in Pakistan. It was reported that YouTube had some Danish cartoons published on the site which contained references to the prophet Muhammad. In essence, the Pakistan Telecom Authority hijacked the YouTube server to block the site around the world. The question here is to what extent should governments been able to intervene when it comes to the Internet? Surely this is another case of taking away freedom of speech? Was the Internet not devised to create a platform for freedom of speech in the first place which isn't always easily accessible in the real world?
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Although the popularity of the Internet is always increasing, many people still prefer to make their purchases at traditional brick-and-mortar stores as opposed to online storefronts. Granted, the number of people who have made a purchase online has augmented but the actual overall spend is still lower than of offline shopping. It is unlikely that this statistic will change for a number of reasons.
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Prior to watching this movie, I had heard rumours saying that it showed strong aspects of racism, to an extent where a friend of mine was actually refusing to view it. I can't say I knew the story of '300' before the movie and from the trailers it just looked like a macho blood fest with fight scenes akin to those of the 'Lord of The Rings' battle field. However, it wasn't long until I found I was mistaken and through watching the film, realised that there could be a potentially large number of political implications. I will go through these potential political implications before saying why I am almost convinced to disregard them.
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