Keywords - Boosting Search Engine Rankings

Keywords How to raise your website on searches

In an ever increasingly competitive online marketing, the use of keywords is becoming of greater importance to web advertisers. A keyword is a specific term or phrase which is used to find a relevant website meaning that if they are not right, traffic won't get to your page and profits will be very hard to come by. So, what is the answer to developing keywords that raise your website on search engines?

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What is Niche Marketing?

The current consumer marketplace is one where we are bombarded with choices. Whether it be mobile phones, cars, internet providers or even baked beans, there is always numerous options to choose from. With the advent of affiliate marketing and the increased competition within the online community, many marketers have started to find it difficult to sell their generic' products. This is where the concept of niche marketing has developed.

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Affiliate Marketing for Beginners

Can you really get rich quick?

With a rapidly increasing online community, many entrepreneurs are taking the opportunity to dive into the deep end of affiliate marketing. There are stories of people making thousands out of their affiliate programs and more and more eager prospects are wanting a piece of the pie. If only it were that easy.

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Some good advertising.....

I recently found this great bit of advertising from our office friends at Post-It. The 'Never Forget Her Name Again' scheme. It wouldn't recommend that you start doing this to colleagues though although I can see the advantages of implementing it in large companies. Surely this guy would've been far too drunk to write so well?

Does Product Packaging Significantly Influence Buying Behaviour?

Mr Smith walks into his local supermarket with his wifes' shopping list. He looks down it and notices 'Neutrogena' so goes to try and find it for her. There are various Neutrogena products on the shelf, each with similarly coloured packaging and no way to tell the difference between any of them apart from something called 'Beta Hydroxy' which of course he had no idea what it was. The only difference between the products was the price, so naturally Mr Smith chose the cheaper option.

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How to Measure the Impact of Direct Mail Campaigns

It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct mailing is dead simply are not implementing their campaign efficiently.

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How to Deal with a Pushy Salesman?

I used to hate it when I went to open the front door only to find a man with a gleaming smile, clutching a clipboard and all ready to venture off into his pitch. Even though the product may well have been something I possibly wanted, I still wasn't prepared to listen to his carry-on. The door would generally be slammed with minutes, or seconds most probably. I'm pretty sure this is the case with most people. However, my perceptions changed since, in one of my many temporary employments, became a door to door salesman.

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Word of Mouth Marketing

Word of mouth is potentially the best form of marketing for a business and best of all, is probably the most cost effective! Also known as viral marketing, word of mouth lets your customers do the promotion for you which is the best recommendation that anyone can get. However, it doesn't just happen on its own. The company itself must attempt to influence word of mouth marketing with high impact customer service that achieves that 'wow' factor.

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