What is Niche Marketing?

The current consumer marketplace is one where we are bombarded with choices. Whether it be mobile phones, cars, internet providers or even baked beans, there is always numerous options to choose from. With the advent of affiliate marketing and the increased competition within the online community, many marketers have started to find it difficult to sell their generic' products. This is where the concept of niche marketing has developed.

Click here to read more of this article